yogurtrush

Amer's enters the frozen dairy biz.

by Sally Mitani

posted 11/22/2009

When a sign announcing yogurtrush appeared a few months ago on State Street, it looked as if the block had suddenly grown a new storefront. But a closer look reveals that it's actually part of Amer's deli--a store within a store. "We had been doing yogurt for a year with just the one machine," says Damon Hoffman, Amer's State Street manager, but it wasn't the trendy, sour kind. Then owner Amer Bathish decided to aggressively pursue that new niche by inventing the yogurtrush brand and giving over part of his State and Church

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