Yoggi's Frozen Yogurt

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Yoggie's opened on E. Liberty at the end of June. The name is pronounced with a long o, like Yogi Bear or, more to the point, like the first syllable of yogurt. Kajy didn't seem to think the spelling needed explaining: "It's just something me and my sisters came up with, and when we wrote it down, it ended up having two g's," he shrugged.

Kajy, twenty-six, from West Bloomfield, already owns another business, a mortgage company in Livonia called the Processing Center. "We liked the concept [of frozen yogurt] and decided to come into the business," he says. "I did a lot of research online and talked to a lot of people who were in the business, and I liked the area."

He found a few minutes to quickly point out the highlights. He has twelve flavors--more than most other fro-yo places, which customers seem to appreciate. Yellow cake batter is the biggest seller on most days, he says. Yoggie's is self-serve--49 cents an ounce, for a cup piled with as many flavors and toppings as you want. To facilitate mixing, Kajy has paired his machines so each flavor can be "twisted" with one other. Vanilla/chocolate is an obvious pairing, but the more adventurous go for fudge brownie/pistachio or yellow cake batter/caramel. He also has a vanilla custard (contains egg) and one nondairy sorbet, whose flavor changes every week.