Wireless Zone

From local to franchise

by Tony McReynolds

posted 11/25/2009

Locally owned 20-20 Wireless changed the name of its three area stores to Wireless Zone last summer. It wasn't a sale, explains co-owner Debbie Patterson, but a conversion: "That means they take an existing [independent] retailer and convert it to a franchise." Patterson says the affiliation with the 400-store Wireless Zone chain really raised customer awareness. "We've adopted the new look," Patterson says. "They sent in a truck and set it all up in two days." The new design includes light birch-wood displays that give the store

What's happening in local stores and eateries, and restaurant reviews.