our last fundraising drive, listeners pledged $33,000." That's peanuts compared with Michigan Radio's $817,000, but a lot better than the $28,700 listeners gave last year.
Between 120 and 130 volunteers run the station, about half students and the rest staff, faculty, and locals. Yee's been there since his sophomore year, while some DJs like Sean Westergaard and Jim Manheim (the Observer's deputy editor) have been doing it for decades.
Since the station can't afford to pay for Arbitron audience surveys, it can only guess at how many people are listening. "We know the Little Caesar's on Stadium listens to us all the time--they've called and told us," Yee says. "And because we're online, we got a testimonial from a law firm in Los Angeles."