All 250 Steve & Barryís stores, including the Ann Arbor location on State Street, were scheduled to close by early 2009. The twenty-year-old chainís rapid growth was based on a single idea: selling collegiate-licensed clothing for less than $10 to the college market. But then, in an ultimately misguided effort to reinvent itself, the company signed several celebrities, including Sarah Jessica Parker, to license their names to exclusive clothing lines. Unlike the cheap college wear, though, Parkerís line topped out at twenty bucks with tax.
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