Shakeup at Car and Driver

continued

“One of the things that I have sort of discovered in the online space is that people are not reading as much,” Alterman adds. “It is very difficult to do features online. People want quick hits and they want rumors and they want photos and galleries, and they want to talk to each other.”

That still leaves plenty of room for print. Car and Driver, says Alterman, “really puts people in the driver’s seat of the car—it explains what’s good and what’s bad in witty, fun-to-read language. . . . The magazine has this great heritage of outrageousness and irreverence, and I like to bring that out a little more.”   

[Originally published in June, 2009.]