After the performance, Bouchard explains that discovering an interesting story online and turning it into a work of music is not unusual for Match By Match—“the entire band is an Internet-based phenomenon,” he says. He and Coppola, who are indeed a couple, met on Chatroulette, an online site that randomly pairs individuals without regard to location or compatibility. After connecting musically and then carrying out a six-month cyberspace courtship, Bouchard moved to Ann Arbor from Boston to be with Coppola late in the summer of 2010. They began the band as a duo with the sole intention of creating music that they’d both enjoy listening to. McEachern joined later, after answering a plea for a bassist on, yes, the Internet—Craigslist, to be exact. Cyber-luck certainly appears to have played a role in their creation, but Match By Match’s music has everything to do with talent and their fresh approach.
Match by Match is one of several top local bands featured at Ann Arbor’s long overdue first Beatles tribute show at the Blind Pig, Friday, March 2.
[Originally published in March, 2012.]