Hyundai Holds Up

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Hyundai-Nissan-Acura store, says Fox, “is just not off as much.” In fact, despite the credit clampdown, he actually ran short of Acura SUVs over the winter.

This spring, he’s seen a lot of traffic—“I’m not saying sales, I’m saying traffic”—in response to Hyundai’s “assurance plus” campaign, which offers to temporarily cover payments if buyers lose their income. And he’s got another ace in the hole: “the Hyundai Kia technical center [in Superior Township]—we see a lot of employees or engineers that work there. I have a salesperson who’s Asian and speaks three dialects of Chinese.”   

[Originally published in April, 2009.]