Howard Cooper

VW changes hands

by Sally Mitani

posted 6/22/2012

Back in the early 1960s, young Howard Cooper wanted to buy a Chevy dealership. From a car family--his dad had a Dodge dealership in Kalamazoo--he knew how to sell cars. But he also knew that with the limited capital he could raise, he'd either have to take a small-town Chevy store or settle for a smaller brand.

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