by Sally Mitani
Mythlogic, builder of powerful custom computers, moved off Main Street over the summer, leaving three vacant storefronts in a row that it once shared with Edible Arrangements and Sheesh.
The fire at Sheesh last year "didn't help," says managing partner Eric Schreffler. "It didn't damage any of our inventory, but you could smell smoke for months." By the time it dissipated, Mythlogic had decided not to renew the lease.
Mythlogic opened its downtown store in 2010 after its founding partners, who prefer to remain silent, had spent a geeky decade building computers in their garages. "We wanted to see what kind of revenue we could generate from walk-ins and local downtown service work," says Schreffler, who came into the business last year. ("I was chosen to be the public face because I'm very talkative--the other partners just like to work.")
In the end, he says, it wasn't a successful experiment. "We don't regret being downtown, but it wasn't where our revenues were taking us." With customers spread over twenty countries, it made sense to move to a cheaper, larger warehouse space on Varsity Drive.
"We'll really miss $2 taco Tuesday at Sabor Latino," says Schreffler, "but now we have a kitchen. We just made a run to Costco," he says, opening a sixty-four-ounce jar of mayo to make himself a turkey sandwich. He promised that by September 1, the showroom would be up and running.
Mythlogic, 3990 Varsity Dr., 274-2266. Mon.-Fri. 10 a.m.-6 p.m., Sat. & Sun. noon-6 p.m.
[Originally published in September, 2012.]
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