Costco opens

Going after Meijer and Sam's Club

by Sally Mitani

posted 8/18/2012

On opening day at Costco, Jim Dolgas from marketing was making his way down the long line of customers who had queued up to buy memberships. He and several assistants were handing out applications and clipboards and extolling the benefits of an executive membership over a regular $55/year membership (mainly the opportunity to earn cash back, in a formula that sounded so impossibly beneficial that most customers seemed to instinctively feel they were missing the catch), and plugging the Costco American Express card, the only credit card

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