That new play area is, in part, why the BYOBaby program was introduced. Marketing director Sherrie Smith says Madstone had already been thinking about a baby-friendly showing when one of the moms who hang out in the play area dropped by and suggested it. Smith convinced her employers to give it a test, and voilÁ! Prayers have been answered.
Hopefully, Madstone's family showings hail the beginning of a kid-friendly movement. Who knows? Maybe next we can convince someone to build a huge play structure in a smoke-free restaurant that serves great Thai food.
[Originally published in May, 2004.]