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who blogs about beer and food; bookstore owner Nicola Rooney; and Think Local First's Ingrid Ault--as well as a couple Zingerman's staffers.

Most will not be paid; they're writing for the prestige, personal satisfaction, or the chance to promote themselves professionally--though Vielmetti says he'll reject "completely self-serving, self-promoting copy. You just don't want to print crap."   

[Originally published in August, 2009.]