© Mark Bialek

Banking Local

BOAA's playful ad campaign pays off

by Eve Silberman

posted 7/3/2012

For two years now, the Bank of Ann Arbor has been gleefully giving competitors the Ann Arbor version of the Bronx cheer. The ads—in both traditional and social media—highlight competitors’ outsider status. Each begins, “Non-local banks think …,” followed by a funny potential misunderstanding:

the Arb serves roast beef

the Jerk Pit is a singles bar