Acorn Update

continued

online Detroit Free Press.

"We're well ahead of expectations in terms of traffic on the site and in response to online advertising," says Tony Dearing, AnnArbor.com's chief content officer. "We're pretty much right on our projections for overall revenue and circulation for the print newspaper." Mark Bishar, vice president at Big George's, likes the lower ad rates and the response he got from the appliance store's first print and online ad campaign. And George Davis, general manager of the Howard Cooper auto dealerships, says he's "happy with the way they're reacting, improving, and changing." The first of two major updates is scheduled to roll out this month.   

[Originally published in October, 2009.]